by Kim Le
morning lavender boutique


Today marks a big day for Morning Lavender – we launched just a year ago and it has been a year filled with growth, excitement, fun and a whole lot of prettiness!  I wanted to share my thoughts on our first year with you all today!

I often get the question – “so why did you start Morning Lavender?”  Well it all started with photography (sorry for the long post to follow).  I started my wedding photography business over 7 years ago while I was still an accountant.  I needed a creative outlet and get exposed to weddings while helping my sister with hers.  I fell in love with the details, the dresses and more significantly – the happiness from such an important day.  While I wanted to be a wedding photographer, I also knew nothing about cameras, light, exposure, etc…  So I splurged on an SLR, read countless blogs and online tutorials, attended workshops and practiced and practiced.  2 years after I started, I was able to quit my accounting job and pursue wedding photography full time.  It was the biggest and most life changing decision I ever made.  I was of course scared to take the leap of faith but I found something I was truly passionate about and wanted to devote my time to it wholeheartedly.  That year, I also started shooting boudoir and portraits for women and from there, I learned a woman’s shape and body.  I learned how to make women look more flattering and at the same time, different women’s preferences, insecurities and vulnerabilities.  It was then that I realized I loved making women feel and look beautiful.  During this time, weddings were becoming more and more stylish.  Facebook and Pinterest made everyone want to have the most creative and beautiful weddings.  Many of my clients asked me for opinions on what to wear and I enjoyed helping them because (a) I love to shop (ask my husband) and (b( if it made my clients look and feel good, I was all up for it!  In 2013, my husband and I began planning our wedding yay!  I loved being engaged (and being married of course) but when it became time to plan our own engagement pictures, I was frustrated and lost.  After all these years of helping others, I couldn’t find anything for myself.   I ended up putting together looks I was happy with (and our photos turned out amazing thanks to our photographer) but I had bought A LOT of options and found it very time consuming and costly to find anything pretty or special enough.  I thought to myself – “why can’t one website just have everything I need?!?” And “why are there sooo many options on one website and it’s so hard to find something?!”

After the confetti settled from our wedding and we got some free time back, I started my fashion blog Lace & Locks as an outlet for my personal style and really as an excuse to shop more ;).  With our busy schedules, I don’t time to go to malls so I started online shopping quite a bit.  Well my frustrations from our engagement photos came back and I found myself spending a lot of time just finding cute things for my blog.  I even said to my husband one time “I can’t shop anymore!”  (He still holds me to that =P). After a few months of blogging and getting positive feedback from my readers, I was surprised to find people were actually interested in what I had to share about personal style.  I received many emails and comments about what I wore and many readers asked for help on finding similar looks. With my love of fashion and my love for making women feel and look beautiful, I became inspired and motivated to start my own boutique that represented my feminine style.  With my husband’s love and support, I decided to start selling just a few pieces online.  Well as my husband can tell you, I don’t really dabble in things.  I love to go full steam ahead, give it all I got and luckily I got a man on my side who is so supportive and dedicated.

On May 19, 2014 we launched our online shop with over 50 items and 1 year later, we have over 700 items online, shot 7 lookbooks and hosted 6 pop-up shops.  We learned everything about online retail – inventory management, shipping, customer service, social media, etc… – all of which we are constantly striving to get better at.  I am fortunate to have the most incredible team of gals (and husband) who are dedicated, hard working and ambitious. We also have developed a great customer base with over 10,000 followers on Instagram and even international customers from countries Australia, Belgium and Russia.  We outgrew my little garage and moved to a new office and warehouse space early this year so we could grow and expand.  Although we had many successes our first year but we also had many mistakes – which we hope to all learn from.  Owning your own business can be very stressful but I have never been so creatively challenged or fulfilled. We are extremely proud of our collection and put great effort into selecting pieces that are stylish and flattering, but also affordable for women.  I still handpick every item you see on our shop and it makes me incredibly happy to hear customers say they love our clothes and see them wear our pieces for weddings, engagements, travels and everyday life.  I love it when customers say to me “I got so many compliments on my dress!!!”  So thank you to everyone who has been a part of this fun and challenging year!  We could not have done it without any of you!  We are incredibly excited to see what this next year brings and we cannot wait to continue to bring more prettiness your way!

morning lavender pop up // corona del mar // www.miminguyen.com

morning lavender pop up // corona del mar // www.miminguyen.com

And if you live in Southern California, we are having a 1 YEAR ANNIVERSARY PARTY & POPUP this Thursday at Twenty Eight Restaurant & Lounger in Irvine, CA. We hope to see you there for shopping, drinks, desserts and celebrating! Click on the photo to RSVP!




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Jason G May 19, 2015 - 2:15 pm

That’s excellent!

Tecmint May 19, 2015 - 4:03 pm

That’s amazing!

Edith May 19, 2015 - 6:06 pm

buenas tardes he visto tu post y tiene mucho sentido que digas eso es
claramente serio

Jen May 21, 2015 - 7:48 am

Hi Kim! I love your blog and love this post in particular about your story on how you started Lace & Locks! I am working on starting my own blog so I love reading about people that have done it and grown a business through it. Would love more posts about your business, how you did it and what you need to do – maybe in small segments focusing on specific topics. 🙂 Would love to learn from someone like you!

C's Collection May 27, 2015 - 5:58 am

I love this look- so classic and girly and polished! That trench is perfect!

C’s Collection

LUCILLE August 14, 2015 - 6:36 pm

Your photo on instagram impressed me initially because you are so beautiful, but as I learn more about you, I’m inspired. Inspired by your intelligence, creativity, and confidence. I can’t wait to meet you in August at the popup shop in SF.

lace August 14, 2015 - 10:53 pm

Thank you so much Lucille! I look forward to meeting you at the pop-up too!

Val May 13, 2016 - 6:31 pm

Congrats on 1 year. Love your style and this concept. Thanks for creating it!

Ida August 20, 2016 - 11:02 am

Really love Morning Lavender and it was great to finally read the story behind it all!


Guada January 19, 2020 - 12:20 pm

Every single time I wear a piece from your store, someone always comments on it. 100% of the time. It could be ANYTHING. I took my nieces to the store/cafe yesterday to bullet journal, to have coffee, and to shop, and it was the highlight of their entire day!


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